FeganScott, LLC, a national class-action law firm, announced it has launched an investigation into SmileDirect, which provides orthodontic treatment without the patient ever being seen by an orthodontist.
According to the firm, SmileDirect may be ignoring proper licensing requirements to administer orthodontic services and may have made false and misleading claims to fraudulently entice customers to purchase its invisible liners for treatment.
SmileDirect’s business model is based on eliminating direct doctor contact with patients, and customers complain that they find themselves unable to reach any actual doctor to discuss complaints and injuries from using the aligners.
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